Writing is a fantasy about what your movie will look like. Shooting is a reality. And post-production recovers the idea you had. – Nicolas Winding Refn
The above quote is NOT an exaggeration, at least in 2020. We now see people putting videos out of salons because a third of the world's population effectively works from home.
Post production is the third and final stage of video production, but also the most important. All of your best photography skills and history would go nowhere without them.
How is post-production done? What is the process? The following steps will help you see how the post-production goes in the correct order. You are welcome –
Step 1 get the rough cut
This is the most painful part of the post-production process as it requires more organization and less creative work. However, this is where you start. You search through all of your digital recordings, categorize them and list the recordings that you want to use. Basically, you want to get shots that go well with your plot.
Part of this process is also choosing the editing format. A number of options are available for editing software, such as: B. AVID, Adobe Premiere and Final Cut Pro. Choose the software that works best for you. If you are an agency doing the production for your client, or if you are a company, a video editor will do the job.
A good post production agency will share the rough cut with their clients, get feedback and notes. Sharing the early cuts will save everyone a lot of valuable time later.
Check out this great video all about how to make rough cuts faster.
Step 2 lock the receptacles
Now is the time to freeze all of your shots in the correct order. This phase is known as frame lock. At this point your video is ready for visual effects and sound teams. An important tip to keep in mind is to always provide a model with a lower quality record of the visual effects.
For example, the model should say where some footage would be fully VFX or partially VFX. This helps the visual effects team get on the same page and in turn aids the sound editing teams. It is important to build this model during the frame lock phase or to prepare for a later revision.
Step 3 sound mixing
Now that you have the picture lock, it's time to put in the right tones. With video editing or sound mixing software, a video editor typically edits different audio tracks for the video. The question is: What are the sound elements in a video production? First, there is dialog If your story is that your actors are speaking a scene or there is an interview where an anchor and a guest answer questions, etc. Second, some or all of the parts of your video may need one Voice over.
Then there are the different sound effects: Sounds of things that happen in front of the camera – the ringing of a doorbell, a phone ringing, birds flying, trees buzzing, etc. Now you may have some separate audio files for some of them: for example, a voice over has a different audio file outside of the video audio input . You now need to mix up all of these sounds as per your need and plot.
Pro tip: Pay special attention to all of your audio inputs. Remember that sound quality is equivalent to video quality. Your video will only have the desired effect if it's confirmed with the right sound and timing. Exercise your ears to better mix the sound.
Step 4 Add visual effects
Most branded videos or ads have some sort of visual effect or another. While they may look insignificant, they are critical to delivering an effective video. Once you've designed your visual effects in Stage 1, this shouldn't be a difficult process. In this case, the visual effects editors do an excellent job of knowing where to put what. Ideally, your storyboard should indicate where and what visual effects are associated with the story prior to the post-production process.
Even if it wasn't planned, if they were created during the rough cut video, they can add the best visual effects to your story. Depending on whether you have 3D or 2D animation, CGI modeling, and so on, you will need the skills of animators and editors for visual effects.
Pro tip: Don't use visual effects as these will be your competitors. Unless your effects add efficiently to your storyline, they are useless. See how Canal Kitchen uses visual effects.
Step 5 Add text or the bottom third
Any text or recording that is added to the bottom third of the screen is called the bottom third. The use of these texts in the lower third is to provide some relevant or additional information in the story that cannot otherwise be conveyed. For example, on a talk show, the lower third text can contain the name of the anchor and the name of the guest.
Pro tip: Follow the general rule: less is more. The texts in the lower third should not be a distraction. You need to inform and emphasize that they must not take away your story in the video. Some of New York's most professional production companies have used the bottom third quite adroitly in their videos.
Step 6 Color correction
With almost all of your video edited, with sound, and visual effects, you need to make sure that every single factor in your video adds up. This means that your video needs to have a certain mood that is suitable for messaging. For example, if you are promoting coffee in your video, your video needs to look bright and full of energy. For this type of effect, color correction follows in the post-production phase.
Color correction also repairs lights that have exposure errors, corrects overexposures, or takes white balance into account. This process also helps in maintaining a consistent quality of your video.
Check out this really cool video for directors to understand chromotherapy.
Step 7 Add title and end cards
There are credits in films and documentaries. Similarly, branded videos also have end cards that usually deal with the brand that is conveying the message. End cards or titles are no longer required, but serve as an extra reminder for viewers of the brand or the last important message.
Sometimes the end cards are just logos of the brand that stay in the mind of the viewer. End cards are therefore usually the names, logos, or links of the brand that your video is promoting.
Pro tip: Use the end card to add a CTA – Call To Action. This could be "Hurry up" or "Shop Now" or "Contact your nearest dealer" – something that would get your viewers to act.
Post production is really a hallmark of any branded video. Often times, post production companies have saved the day for their clients who spent a lot of money recording the video. Often times, the video doesn't come out the way it was intended, so the post-production phase offers a salvation. However, if this is well planned, it really improves post production and not just saves your video.
About Pushpa Srivastava
Pushpa Srivastava is an SEO strategist helping online business owners figure out how to grow their business in ways that keep them energized. Their ingenious zone focuses on visibility, increasing traffic, finding gaps in the market, analyzing the competitors, and then zoning them to get results without paying for ads. She currently works in the marketing department of Sinema Films – a video production company based in New York City. Find Pushpa on LinkedIn.