Alt helps Toyota bring the action to Super Bowl 2020
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From aliens and adventures to wild west outlaws, Toyota brought the action to this year's Big Game to spotlight the brand new Toyota Highlander 2020 with the help of VFX from the Australian post production company Alt.VFX.

In the role of "Heroes", actress Cobie Smulders sits in the role of the action hero and mother behind the wheel of the powerful SUV, while saving a number of characters in well-known film moments.

The spot was created by the Toyota agency Saatchi & Saatchi LA with the production company Ruffian.

Alt helped create excitement in many scenes, from environmental work to a pillaging alien, and created a seamless and breathtaking addition to this year's big game commercials.

The spot, which appeared in the first commercial break in the fourth quarter, has a Highlander Platinum rating. The spot aired on the world's largest advertising platform when more than 100 million viewers watched the Kansas City Chiefs defeat the San Francisco 49ers to be crowned 2020 Big Game Champions.


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