BAARS Innovation brand film
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Posted on Tuesday, June 2, 2020 · Leave a comment

Director / Motion Designer Vincent Raineri in Paris: “As the first video in a series of three videos, this advertising statement for the French craftsmen at BAARS Eyewear aimed to shed light on the magnetic hinges that make these frames so unique.

"By highlighting the various features and design of the glasses, as well as the company's philosophy, we have created a dynamic, mysterious unveiling of the glasses that also plays with the magnetic aspect of the product."

BAARS Innovation Brand Film | STASH MAGAZINE

BAARS Innovation Brand Film | STASH MAGAZINE

BAARS Innovation Brand Film | STASH MAGAZINE

BAARS Innovation Brand Film | STASH MAGAZINE

BAARS Innovation Brand Film | STASH MAGAZINE

Customer: BAARS Eyewear

Directed by Vincent Raineri
Creative director: Sebastien Camden

3D animation: shed
3D animation director: Goeffrey Skrajewski
3D animator / motion designer: Sacha Wechselmann, Eloi Forest
2D animator: Vincent Raineri, Sebastien Camden

Music / sound design: Michaël Anctil

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