Posted on Tuesday, August 11th, 2020 Leave a comment
Thomas Bay, Founder and EP at Frame in Copenhagen: “Frame was thrilled to be hired by Swiss luxury watch brand Hublot to unveil a new version of the Big Bang Millennial Pink watch, designed in collaboration with Garage Italia and Lapo Elkann.
“The tone of the film should reflect the true spirit of millennial pink, which is neither exclusive to women nor men, but is really a symbol of a whole new generation.
“This particular shade marks a seismic shift that will change the status quo: Established traditional values are rethought through a lens of positivity. This pink expresses a gentle, comprehensive and self-confident approach to life.
"The combination of photo-real CG, split-screen layouts and 2D typography creates a dynamic aesthetic that conveys the bold, youthful spirit of the product while at the same time recognizing the sophistication of the Hublot brand."
Direction / Design / Animation: Frame
Sound design: waa