’s New Camera to the Cloud Aims to Speed Up Post Workflows
Frameio C2c.jpg

frame.ok C2C (Camera to Cloud) is the next evolution in media delivery.

"Hurry up and wait."

In our business, this is the reality of content creation. Whether you're waiting to get the lights right for a shot, setting up cameras, or checking your daily newspapers before choosing a kit, a lot of time is wasted just waiting to take the next step in your project.

Even with the digital revolution, it will still take some time for digital files to get from the camera to your editor to compile a rough snippet of the day's footage. Thanks to's C2C, this waiting time is practically eliminated and anyone around the world can view daily newspapers almost immediately.

"There have been few changes in production over the past 100 years," said Emery Wells, CEO. “But as with the transition from film to digital, moving directly to the cloud is the next development in this transition. It solves the first mile problem. "

Wells calls the new Camera to Cloud the "Holy Grail of Video Production" and the idea couldn't be simpler in concept. From the moment the director says Cut, camera footage is automatically uploaded to the cloud, making it available to editors and other members of the post-production team almost immediately. Prior to this solution, users had to wait for videos to be recorded in order to post and then switch to, a process that can take hours or even days. But that is no longer the case.

How does Camera to Cloud manage massive RAW 8K video files that are gigabytes in size? Camera to Cloud generates H.264 proxies with lower resolution and 3-4 Mbit / s with timecode. Once uploaded, anyone with access to the network can view and comment on these proxy files in real time.

The advantage here is that the department heads can get to grips with almost all changes that the creative process brings about during a shoot. In addition, post-production managers and editors using NLEs no longer have to wait for hard drives to move with the original material or for recording time to begin putting together a daily newspaper cut. also works with ColorFront, which provides basic color correction for real-time mastering. Everything in the cloud.


The process uses the Teradek Cube 655 wireless system and Sound Devices Series 8 audio recorders to wirelessly receive the proxy files and then transfer them to the cloud. When's network receives both audio and video files, they are connected using AV Sync, Frame's software that can synchronize both files using timecode. While AVSync is in BETA, editors can rely on an audio scratch track recorded and broadcast by the system itself.

Camera to Cloud can also be connected to as many cameras as needed, network to a single hotspot and upload all footage if broadband connection allows. Everything is encrypted and secure. What makes it really interesting is that Camera to Cloud is automatic. When the modem pad is disconnected, C2C saves the data on an SD card or hard drive. When the path is reconnected, the data is automatically uploaded over 4G / LTE. The connection is also available via a mobile device when no hotspot is available.

SDI-based cameras that support the Frame C2C system include all current ARRI models, the DSMC2 line from RED, RED Komodo and Panavision. Partially supported camera systems include Sony VENICE, Canon's EOS Cinema Cameras, and the Panasonic VistaAlta series. For audio support, Camera to Cloud is integrated into the Sound Devices Series 8 audio recorder. This gives productions a solid rental option to take advantage of Camera to Cloud regardless of their budget.

On the software side, Camera to Cloud supports Blackmagic Resolve, Adobe Premiere Pro, Apple Final Cut Pro, and Avid Media Composer. If you've made verified comments via Frame in the past, you can take advantage of Camera to Cloud for the future.


Camera to Cloud is also compatible with's industry-leading security protocols, so anyone with access to the customer account can log in and view the encrypted data files. Even via the mobile app. However, you cannot download them without permission.

Comments can be made in real time and uploaded back to the frame system for the production team to review. The advantage here is that changes can be made on the fly while the camera and crew are still set up for the day, which limits the time for complicated and expensive new recordings.

Camera assistants can also set an expiration date for the Camera to Cloud upload portal so that once a rented Teradek system has been returned to the rental company, files can no longer be transferred to the account. This eliminates possible cross-contamination from another unrelated project. The portal is also a way of preventing the system from accessing the network and not being able to withdraw data. is also working on a real-time streaming option that will broadcast the production live from the camera like a worldwide video assist network. The live streaming component is intended to enable people who are not on set to receive a video feed worldwide. After recording, anyone in production, at clients' or studios can see the footage of the production live as soon as it happens.'s Camera to Cloud was recently deployed from one of the first productions to emerge from the industry stagnation. Songbird, produced by Michael Bay, has tested the system and how seamlessly it works with its security protocols, making crews smaller and productions more nimble.

Camera to Cloud is also being democratized as plans to make Camera to Cloud available for all levels, from individuals to studios, at no additional cost. All that is required for production is hardware and a account.

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