It turns out that James Bond's biggest enemy is a phone.
The new Bond movie No Time to Die has been delayed so many times that I just never think it's coming out. Originally for 2019 directed by Danny Boyle, then for 2020 with Cary Fukanaga, now in a hopefully corona-free world in late 2021, Bond could be delayed again.
This time around, the delay is caused by one of Bond's least anticipated enemies … old technology.
Right, No Time to Die was filmed so long ago that the cell phones Bond used in the film are now out of date.
Nokia, Bond's partner, has already featured and sold the device he uses in the film. They've spent a lot of money on their product placement and don't want it to reflect a product they are no longer pushing.
So Bond will be repainting to update the technology for a world of 2021.
A report from The Sun expands this rumor, saying: "But when the film comes out now, it will look like Daniel Craig and everyone else in the cast are wearing something that has been coming out for ages. That's not really the point of these deals […] The big tech companies want the stars to have all the new emerging products to promote and sell to fans […]. That means some of the scenes there have to be edited and watched very carefully to bring things up to date. "
Nokia 8.3 5G Smartphone was Bond's device of choice. Other paid product placements came from Adidas shoes, Bollinger champagne and Omega watches. Every single one of them complains that the film also contains outdated products.
All of these brands have contracts that allow them to delay the movie in order to get it right … and it seems like they are putting those delays into effect. There will be currency exchanges, new additions, and changes that add new products – and hopefully Bond can keep its debut date for 2021.
We will see.