'Change the Lens' Pledge Calls for African American Representation in Production
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How can we improve representation in film and television?

The world is changing and it is for the better. Representation is important. When you see people doing a job, you can suddenly imagine that you are doing it. Your future may change and more opportunities are welcomed.

But we haven't seen an equal representation in Hollywood for far too long, and that has ended many people's dreams.

That has to change too.

That's why a group of more than 100 black filmmakers, including Savanah Leaf from Park Pictures and Calmatic from Prettybird, have teamed up to launch Change the Lens, a new initiative that demands 15% black representation at all production levels.

Change the Lens is supported by the Black Filmmakers Collective, a group that includes Park Pictures director Leaf and Alli Maxwell, executive producer at Florence. The initiative calls on creative companies to commit to increasing the diversity of their department heads and crew.

In Leaf's words: “The talent already exists and is growing rapidly. There is no good reason not to keep and keep the promise. "

You want diversity to be reflected in every department.

Leaf continued: "It is important that this person be independent of the company so that there is no conflict of interest. All production companies, regardless of their size, hire hundreds, if not thousands, of people each year to work on their commercial film sets . " However, most manufacturing companies have never consulted with professionals on diversity and integration in a substantial or sustainable manner. "

"Black directors and internal employees are currently acting as informal diversity advisors," added Maxwell. “These people do not have the necessary qualifications, and the expectation that they can get advice adds to their normal daily workload. This responsibility must be delegated to an independent, experienced consultant who supports all underrepresented talents and employees and ensures long-term accountability of all production companies and film teams in the commercial film industry. "

So who signed so far?

Companies that have kept the promise up to this point include Park Pictures, Luti Media, Academy Films, Somesuch and Rattling Stick.

But surely more will come. And there is no reason why this does not affect television and film companies.

Maxwell adds: “It is no longer an acceptable option to recognize racism and continue to do business as usual when doing clear and overdue work on racial equality and fairness of production. Change The Lens is a crucial mechanism for advancing us as an industry and making each other accountable. "

We are well on our way to this better world, but only if we continue to demand change and hold companies accountable.


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