Leader of the Pack: Branding for the Future of Indie Film
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It's a strange time, isn't it? Especially for those of us who work in the film. Large film releases have been pushed back and often ended up on streaming platforms instead of the big screen. Cinemas have found it almost impossible to open securely, so drive-in films suddenly come back to life (or appear for the first time in our lives). After the March shutdown, production slowly begins to drain again, but for many of us freelancers who drive the industry, times are difficult.

Keep it up

Therefore, I was pleased to see that graphic design work continues – with an increase in one area: the logos of the production companies. Although our industry got a slap in the face, people were preparing for the future of the film and signaling their commitment to do more and more work.

But when I think about it, I shouldn't have been so surprised. Our industry is a dream industry. From storytellers. The determination to do the job. We live by making the impossible possible. And these jobs reminded me very valuable: there are still opportunities out there.

The storytelling doesn't stop

The human need for stories never disappears. And during this pandemic, people have consumed more and more screen-based entertainment. At the same time, the production gap means that platforms demand high-quality content. Filmmakers with finished films suddenly have more bargaining power, production begins to innovate on security policies, and those of us who have an eye for the future are preparing to take the first steps.

The future belongs to those who can see it

Filmmaking is difficult. And it got more difficult. But those who persevere and make their films may have a chance to really shine. Investing in good marketing will be even harder for you now, as more people may see it.

Think about what you want to communicate as a filmmaker or production company. What values, ethos and qualities do you want to convey? Fun or serious? Arthouse or blockbuster? Smooth? Do pioneering work? Commitment to a certain type of story or voice? A good professional logo positions you and your company as one to watch – it shows your commitment to your craft now and in the long run.

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About Adam Blakemore

Adam Blakemore is a graphic designer who specializes in design for film and theater. After more than 10 years in the industry, he recently founded his own agency Strelka. His favorite projects included poster designs for Neill Blomkamps Zygote and The Vanishing with Gerard Butler. He loves working with indie filmmakers. Contact us to discuss posters, logos, pitch decks and other design requirements.

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