The COVID pandemic put theaters in a difficult position.
According to a groundbreaking story from Variety, Cinemark has signed a deal with the five major studios that could narrow the cinema window, meaning movies can and will stream faster.
This isn't the first contract Cinemark has signed since COVID devastated the world. In early November, they signed a deal with Universal that enabled the studio to put new films on premium VOD platforms just 17 days after they opened in theaters. In this deal films The opening weekend of at least $ 50 million had to be played exclusively in theaters for 31 days.
We don't have any new details on the deal with the other studios, but it seems very similar to the one mentioned above. Cinemark said, "Each deal has unique attributes that are specific to each studio and that will benefit both parties."
So we wonder what the differences could be – it seems these are based on what each studio is using as a streaming service. We know that Paramount plans to post all new releases on Paramount + after 45 days. I wonder if Disney and Universal have similar plans.
Mark Zoradi, CEO of Cinemark, said in an official statement: “Cinemark is thrilled to have reached new agreements with our key studio partners and we are committed to continuing to provide film fans with an immersive, larger-than-life cinema environment to watch important upcoming films see. from the biggest blockbusters to specialties and family-friendly content. "
He continued, “As we continue to strive to maximize attendance and box office throughout the pandemic and beyond, our goal is to tag a wide variety of content that is in the long-term interest of Cinemark, our studio partners and moviegoers lie . We are happy with these recent developments and are confident that we are taking positive steps to get the theater exhibition going again and moving the industry forward for a post-pandemic landscape. "
It will be interesting to see how this works out. Of course, the theater has changed a lot in the last year, but these pivots are creating a very interesting future. We really see cinemas transform into event spaces where you take advantage of the big screen and audience for blockbusters. But how will that affect other genres? Will we all cry more as a group? And what about comedies? Will this change what studios buy?
Time will tell, but cinema never returns to what it was a year ago.