Posted on Monday, November 16, 2020 Leave a comment
From the publication:
It is a great pleasure and privilege that Hornet announces the official launch of Bee Grandinetti as Hornet Director.
If you don't already know Bee, you probably will soon enough. As a person, she is infectiously warm and welcoming. Her bubbly demeanor and tireless work ethic have earned her only friends in the industry – and many of them, too.
As a director, Bee has a style that is just as welcoming. From playful loops for Snapchat to highly regarded educational videos on AIDS for Vallourec to her bold, unapologetic breakout branded film for Annovera, her work has a breadth that is as diverse as it is representative of her personality. Both are optimistic, optimistic, worldly, refined, and extremely independent.
In her own words, “I would be so bored to do the same style over and over again. I love exploring new techniques and I really believe that form should follow function. It's about finding the right approach and tone to the message to be conveyed. "
Bee grew up in Brazil. She studied in Stockholm and then lived in London. She now lives in Stockholm again. In life and at work, she is not afraid to dig deep and live and breathe the details. This gives her a broad view of the world and the ability to convey a variety of messages. Hana Shimizu, Managing Director of Hornet, says: "Connection is so important to her."
Connection is part of why she co-founded Panimation – a community of more than 5,000 women, transsexuals, and non-binary people who work in animation and motion graphics. It is precisely the type of creative endeavor that energizes them most, making human connections for themselves and for these people around the world while promoting gender equality.
A final must in Bees' work is the unbearable positivity that makes itself felt in every project. Even for those as severe as AIDS or global warming, there is always something tasty. At Hornet, we are thrilled to experience this positive attitude on a daily basis and we can't wait to work with it for years.