Disney knows the theaters will be closed for a while and now wants to capitalize.
The craziest part of the beginning of the quarantine was watching all the films that I really wanted to watch, just to disappear into the ether. Sure, a lot of them got new dates in 2021, but I wish most of them would be available to me during this difficult time.
Well, Disney heard my prayers and allowed Mulan to be streamed straight to your homes.
Disney announced on Tuesday during a call to win that Mulan will premiere on September 4 in cinemas that are open with COVID-19 precautions and also through the Disney + streaming service. Subscribers can borrow the film for $ 29.99.
"We see this as an opportunity to make this incredible film available to a wide audience who can't go to the cinemas at the same time while further enhancing the value and appeal of a Disney + subscription with this great content," said Bob Chapek , CEO of Disney, at the conference call. "Given the rapid changes in consumer behavior, we believe it is more important than ever that we continue to expand our direct relationship with our customers."
They also rely on these earlier reviews, which appeared to be generally cheap.
The last movie I saw on the big screen before shutting down was #Mulan on March 6th. It is a beautiful film with breathtaking production design, costume design, fight choreography and a wonderful score. I can only recommend it if you can pic.twitter.com/t2gzm0Mpxy
– Erik Davis (@ErikDavis), August 4, 2020
Disney says this won't be the standard. Mulan should be considered unique and they don't plan to postpone other major theatrical releases like Marvel's Black Widow in a similar way, although everything will be game if we pass the scheduled release of November 6, 2020.
It will be interesting to see if Mulan is rented a lot. I'm sure if there are huge wins, Disney's interest will be sparked.
While the $ 30 sounds steep, this family-friendly film could perform similarly to Trolls II earlier this year. It was a complete success. Parents are looking for everything to keep their families entertained. It will be interesting to see how this changes other Disney ideas in the future.
I think the real story here is in this tweet:
#Mulan and Artemis Fowl had (allegedly) combined $ 325 million in production budgets. Disney bought Hamilton for $ 75 million. They have now taken $ 400 million in projects from their local box office and put them on Disney + this year. Impressive. https://t.co/zLvQDEYAa7
– Dan Murrell (@MurrellDan), August 4, 2020
Disney pays a lot of money and prioritizes streaming, even for blockbusters.
It's not about what titles come next, but what other studios are doing to keep up with these changing times.
Let us know what you think in the comments.