Posted on Tuesday, November 3rd, 2020 Leave a comment
London-based CG master Fernando Lazzari, fresh from his brooding homage to Francis Ford Coppola's "The Conversation," brightens the mood in this transcendent work on The Practice, Seth Godin's new book about creating and sharing creative work.
Fernando Lazzari: “I was approached by the great Seth Godin who gave me the opportunity to work on a trailer for the launch of his incredible new book The Practice.
“We developed an audiovisual piece that combines concepts like growth, intention, transformation, becoming, uncertainty, building and magic in a poetic and abstract way. The ethereal music comes from the American composer Erik Schilke. "
About the book: “Practice will help you loosen up and find the courage to do and share creative work. Godin insists that a writer's block is a myth, that consistency is far more important than authenticity, and that experiencing Cheat Syndrome is a sign that you are a well-adjusted person.
"Most of all, it shows you what it takes to turn your passion from a private distraction into a productive contribution that you've always wanted to share."
Director / Animator: Fernando Lazzari
Music / sound design: Erik Schilke
Toolkit: Houdini, Redshift, After Effects