Posted on Wednesday, October 7th, 2020 Leave a comment
London-based movement and branding studio DBLG took care of all the design and production aspects of this complicated and nervous store takeover and 360 degree campaign for the redesigned men's department of London luxury retailer Harrods.
DBLG: “We designed and animated three films that were inspired by the striking marble checkerboard motif in menswear on the 2nd floor, along with a visual representation of transcendence.
“The clothes shown in the film were scanned in 3D to create multiple models and textures. They were then manipulated in C4D and Houdini before being animated, structured and illuminated in our unreal landscapes.
"The films were shown on the windows of Harrods, across the store and online – a flexible and impactful campaign that is being used across all platforms to promote multi-million pound reorganization of the men's and shoe departments."
Music: Rich Martin / Envy Post Production