Before the highly anticipated start of His Dark Materials Season 2 on November 16 on HBO and HBO Max, HBO and Framestore jointly developed His Dark Materials: My Daemon, an augmented reality app for iOS and Apple Watch. Users discover their own custom demon, an animal-like manifestation of their own inner soul, and take them on an immersive journey through the world of its dark materials.
On the show, demons are unique to each person. Inspired by this idea, the app offers many possible combinations of animal species, skin, coat patterns and personality, each determined after each user has completed a personality test the first time the app is started.
His Dark Materials: My Daemon is a unique entertainment app with wellness perks that brings narrative elements from the show into daily life and encourages users to participate in activities that are beneficial to the overall health of body, mind and body with their personal body Contribute soul daemon guides you along the way Users are encouraged to participate in fitness activities such as walking or running, as well as other types of self-care such as exercising. For example, take time to watch a movie or speak to a friend. The app also integrates with a Watch iOS app, so users can connect to their daemon at any time using a simplified user interface.
His Dark Materials: My Daemon encourages interaction with each user's daemon through augmented reality characters designed by Framestore, the creative studio responsible for the BAFTA award winning animated characters across the His Dark Materials franchise. The AR characters created in Unreal Engine 4 are among the high fidelity characters that have appeared on the platform so far. Users can unlock rewards and share interactions with their demons in the form of photos and videos showing their companions on social media feeds.
The app detects everyday activities via Apple Health and Spotify and synchronizes them with your favorite fitness, sleep and meditation apps. Daily habits, hobbies and new challenges become fuel to further advance the journey that is at the heart of the app. The more progress is made, the happier and healthier the demon is on the way.
This app can be experienced in three different ways:
Connect with your demon
In these casual, fun interactions, users tell their demon how they would like recommendations for personalized activities. Users can also connect to their daemon through the Apple Watch.
PLAY WITH YOUR DAEMON
This is where activated AR animations are brought to life. Users can let their daemon explore the world around them and get creative while taking photos and videos to share online.
TRAVEL WITH YOUR DAEMON
Users of the app can follow in the footsteps of His Dark Materials characters like Lyra by completing a series of curated activities that reflect the experiences on the show and connecting with characters like Iorek, Serafina Pekkala, Lee Scoresby, and others.
His Dark Materials: Season 1 is now streamed on HBO Max. The new season premieres on November 16 at 9 p.m. on HBO and HBO Max.
His Dark Materials: My Demon is now available for download on iOS and Apple Watch devices. The app is also available in Norway, Denmark, Sweden and Finland.