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IBC Show CEO Mike Crimp announced that IBC 2021, which will be held in Amsterdam, has been postponed from September to December 3-6, 2021. This allows the organizers to provide a safer event for all attendees. In addition, the IBC 2021 is to be a “hybrid event” that focuses on both the digital online form and the physical trade fair.

The past 15 months have certainly not been a very good time for physical events. Many events have been canceled since the global outbreak of the COVID-19 pandemic. This of course also included trade fairs. All physical shows in 2020, including NAB, IBC and Photokina, had to be canceled or turned into virtual events. The Photokina as a physical fair in Cologne has even been completely discontinued until further notice.

For this year, the NAB 2021 show in Las Vegas has been postponed from April to October. So far it was planned to hold the IBC 2021 in Amsterdam as usual in September 2021. However, the organizers have now announced that they will continue to push the event through December 2021. As IBC CEO Mike Crimp wrote in an official article on the letter:

After a phase of industry consultation, the IBC Partnership Board has agreed that IBC2021 will now take place from December 3rd to 6th at the RAI in Amsterdam.

The fair. Source: IBC

The Board made the decision based on the results of the latest IBC exhibitor and visitor surveys and the assessment of the travel situation in Europe and other core markets. According to Mike Crimp, the main goal is to create an event that is safe for all attendees. The survey found that:

  • Two-thirds of respondents said that ensuring reliable health and safety protocols in the field would encourage them to participate. Entering the vaccination record was by far the most popular measure.
  • 86% of those surveyed said it was very likely and 13% should have been vaccinated by December.
  • Two-thirds of respondents already feel ready to travel, and a large majority expect the corporate travel restriction guidelines to be updated by the end of the summer.
  • Macro trends indicate accelerated adoption of vaccines and opening of borders in IBC's core markets over the next 6 months. The data from the EU Commission show that Europe is now on the right track to reach its vaccination target of 70% by July 2021 and to significantly exceed this target by December.

The feedback from exhibitors and visitors shows the great desire for a live show in 2021. Only one in ten (11%) of the visitors surveyed stated that they would not take part in a December event.

In addition, it appears that IBC 2021 will be a “hybrid event” which means that in addition to the traditional physical part, there will also be a strong focus on the virtual part of the show. That means those who can't attend the show in person will enjoy the news better than they did before 2020. More information on the IBC Digital Hybrid event will be released in the coming months.

What do you think of the decision to move IBC to December 2021? Are you planning to participate? Let us know in the comments section below the article.


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