IFP Rebrands Itself Gotham Film & Media Institute
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The Independent Filmmaker Project (IFP, the filmmaker's editor) announced today that it is renaming itself to The Gotham Film & Media Institute, or simply "The Gotham".

From the IFP's email to members:

For over forty years, IFP has worked to advance the groundbreaking, enduring, and challenging culture of independent film.

During that time we have grown from a base market to a year-round organization with an annual conference, awards, labs, membership community and a mandate to support storytellers across a wider range of media.

On the way there, we also outgrew our brand.

To better support our mission – and a growing role in the film and media community – we use the 30th annual Gotham Awards to simplify and strengthen our own identities.

Starting January 11th, IFP will be the Gotham Film & Media Institute, also known as The Gotham.

In a Variety interview, IFP Executive Director Jeffrey Sharp explained the change: “We have gone beyond the project and while the independent filmmaker is still at the core of who we are, he doesn't necessarily have to accept or grasp where the organization is has moved in terms of episodic, audio and interactive media in recent years. And although it has served us well, we are very excited to see what opportunities there will be for our growth. "

Check out a video posted by IFP above where IFP board members and various members of the community including IFP founder Sandra Schulberg, producers Christine Vachon and Anthony Bregman, and journalist and producer Soledad O'Brien, talk about the new Speak identity.

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