It’s not what ya know…
Social Networks.jpg

Actually that's a lot of pants at first, but if you consider yourself badly connected, I have good news for you … you know it too. Now I realize that it sounds like I just contradicted myself (it happens). However, we no longer live in the eighties. If you want to get connected, you actually don't have to have anyone to get started. Here's what you need to do: First, let's make it clear: knowing people is not a good thing if you don't know what you're doing. Dexterity and experience rule, but fortunately also Instagram. I always said to people, "I am the least connected person I know." After a while it got a bit ridiculous when I said it was a friend who is known in public. I found myself doing this downplaying thing and decided to stop it. But how did I get into a celebrity's kitchen and tell them I don't know VIP people? If you're a writer, filmmaker, or something like that, you're already more connected than you think. Just because you are involved in the process, you entered a world where everyone knew each other through different degrees of separation, but was more connected than you think. Only this morning I received a message from a follower on Instagram, a designer who has an impressive portfolio of work. I often receive scripts and concepts and am asked for feedback. Every now and then I meet someone who is a point of contact for everything he does.

Search social media for people who either don't feel safe in their work (any real artist) or have the old burden of a burden that so many real artists have, not being able to find their voice, let alone they shout out the mountain peaks. Very often the loudest people are heard, but the loudest people can be the most arrogant without fear of blowing their own trumpet. There are countless cases where film companies set the loudest voice in the room, rather than the talented one who felt insecure about their work. Trust me, I've seen so many people screaming very little, shouting very loudly about their "genius" and being hired because frankly people with low voices get quieter when a loud voice enters the room and refuses to go. Ok, it's time for more good news. My Instagram connection sent me a message and it was just at a time when I needed your specific talents. I sent a message back to let her know that I might have some work for her, but in the meantime I had some suggestions for my own contacts in the industry that could benefit her. Now she is connected to paying customers who need what she needs to do on her productions. It's true if you don't ask, you get nothing, but meeting people and I say this with years of experience is as easy as saying hello.

I build relationships, don't jump into people's social networks and say "give me something". In fact, I never have the impression that I need something from them, even if I need something from them. I offer an introduction, sometimes I just say "I like your work" and sometime in the future, when a relationship is cultivated, the work usually comes out organically without me having to be the annoying idiot who sends out messages, they are clearly copied and pasted and have no personal content. It's about relationships, because like in any other area of ​​life, relationships are all about trust. If I can trust someone to do a good job, not lose the script, to be professional, and to have a number of other good qualities, they will become my point of contact when I need someone in a production facility and be a point of contact we are indispensable, successful and respected, but only after we have gone through the process of building relationships based on commitment and loyalty to the craft, and that we show up on time and are nice. The golden rule here is that everyone on planet Earth is connected by approximately six degrees, even hermits, and even isolated, if you've ever played Kevin Bacon's Six Degrees, you'll know what I mean.

What many people don't realize is that they were actually infinitely more connected via social networks, but so many filmmakers are not using their connectivity effectively. I've always chatted with people and went to events where filmmakers and writers hang out, but if you're not an inherently talkative person, it is actually very powerful to say hello to someone on a social network with an apparently physical separation to do. Events such as Collab-Writers, a meeting place for industry creatives, went online during the ban and are now available to people who consider themselves authors, actors or directors. Extend the list as long as you want. It was pretty hard to find because they initially met in private member clubs and were just friends of industry friends, but now it's easier to log in and say hello and meet industry colleagues. Last Thursday they had a crowdfunding expert, I was there, as were some of my current projects, cast, and crew, and instead of drinking and cuddling, we'll all put the kettle on and dive into Doritos while chatting about our various projects ( You can bring your own alcohol).

Another approach to meet professional creatives is the "how". How can you connect with a stranger other than "accidentally" bumping into the elevator and throwing your pitch at him? Send the message in the socially distant online elevator and make it short and sweet. People like to be told that their work is impressive, but only if it is authentic. I had people who came up to me and did the thing "Omg, I love your work so much" and frankly I want to flee every exit I can find, but if someone is really interested in my efforts I want to know more about them and how to be creative with them. Nobody buys anything, they buy the person or brand. I buy something that is offered to me by a thoroughly nice and authentic person, and an Apple customer buys everything he sells based on the old and proven principle that is as old as mankind itself. Trust. So let's look at the effective connection. Post a picture every day that has something to do with your craft. Check Google for the latest updates at the effective times to publish the image. Use hashtags on which your life depends. I mean, really go there. Tags like film, filmmaker, author, director, designer, all usual suspects, but also the city you are in or the city you want to reach mark the crap out of your post. People will find you in such a way that you address these people, brands, organizations. Stick with it, even if you're just writing all day, and take a picture of yourself as you pour over your laptop or angrily scratch a hole in a notepad. oldschool – I'm already following you. Every day, send a message to someone who does what you want them to do and tell them what their work means to you. Be humble, arrogance is ugly. Great personalities are entertaining, but professionals like professionals.

The Raindance Film School offers so many courses on writing and filmmaking that visiting the Raindance Film Festival website can take most of an afternoon due to the variety of courses available. However, this is where you meet people, where contacts are made How relationships begin If you only visit Raindance's Instagram page, you are already connected to tens of thousands of writers, filmmakers and producers. The list goes on. When the lock is over, we'll all meet again and share love, not the virus, so don't be upset. Until then, we will stay in touch and make new friends. One last thing, so many people make short films in Lockdown, there are some incredibly good talents out there, and the lockdown content is getting better and more impressive every day. So take a short, even a minute, write it, film it with your smartphone if you have to. Nobody needs a giant camera anymore. Push them into social networks, mark life and share with the world. Because at the moment, production companies are desperate for content and are looking for new providers. So be one, be seen, connect. Let's make films.

About Paul Baichoo

Paul is an award-winning photographer, filmmaker, writer and artist based in London with a portfolio of fashion, portrait and other mishaps. He writes action-comedy mindfulness films and makes films that often present comedic mental health problems that reflect his own journey through the darkness and light of depression and addiction. He is forty-nine and was recently widowed by his cat Missy, who gave him years of love and was the reason to wake and create fish variation meals. Now he sits alone at a window with a laptop, writes madness for a specific purpose and films with eccentric madmen who accompany him on his journey into art. Paul is a fan of depth of field, Dutch angles and chocolate caramel digestives dipped in strong tea.


Please enter your comment!
Please enter your name here