LOEWE Collection 2020/21 brand film by playd@team
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Posted on Sunday, October 4, 2020 Leave a comment

Director Paul Shtyler and the design / animation team from playd®team in Moscow update the image of the venerable German electronics brand LOEWE with this CG brand film, in which a new collection of televisions and intelligent speakers is presented.

Paul Shtyler: “LOEWE has stood for picture and sound quality for almost a century. With intelligent algorithms, your televisions impress not only with their incredible images and intuitive user interfaces, but also with their well-thought-out design aesthetics.

“We were incredibly happy when LOEWE asked us to visualize a new collection of devices for a new generation of products. In close cooperation with the LOEWE team, we designed and developed a story about pure materials and conscious design decisions that underpins the brand.

“We looked for form and content and found the atmosphere of a cozy house on the coast. The sun-faded grasses rhymed well with the customer's updated street device. The texture of the tree, the yellow foliage and the natural sunlight harmoniously complemented the message of the unity of wild animals and technologies from LOEWE. "

Brand film LOEWE Collection 2020/21 by playd @ team | STASH MAGAZINE

Brand film LOEWE Collection 2020/21 by playd @ team | STASH MAGAZINE

Brand film LOEWE Collection 2020/21 by playd @ team | STASH MAGAZINE

Customer: LOEWE
General director: Aslan Khabliev
Creative producer: Tatiana Sorokina

Production: playd®team
Director: Paul Shtyler
Main concept artist: Alexandr Tumasov
Movement design / concept: Pavel Gaisin
Concept / movement design: Danil Levchenko
Senior RnD Houdini Artist: Alexsey Kalinin RnD
Houdini artist: Pavel Morozov
Device modeling: Dmitry Gusev

Music / SFX: Andrey Korepanov

twitter.com/playdteam

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