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Posted on Tuesday, September 8th, 2020 Leave a comment

From Tendril in Toronto: “We worked with the Microsoft Design team to create this celebratory film to thank everyone who worked on the development of the new Microsoft symbol system.

"The film recognizes the expertise and creative process that contributed to the creation of the beautiful, moving and coherent system of symbols."

Microsoft Icons branded film by Tendril | STASH MAGAZINE

Microsoft Icons branded film by Tendril | STASH MAGAZINE

Microsoft Icons branded film by Tendril | STASH MAGAZINE

Microsoft Icons branded film by Tendril | STASH MAGAZINE

Client: Microsoft
Partner Director of Design: Nando Costa
Main creative director in the office: Alberto Cerriteno
Microsoft Brand Strategy Director: Bo Smith
Global creative director: Sven Seger
Design Director: Ron Sasaki
Strategist / Copywriter: Joline Tang
Cultural Ambassador: Leslie Pasceri

Production: tendril
Creative Director: Alexandre Torres
Director: Joseph Recoskie
Executive Producer: Ivelle Jargalyn
Producer: Leah Wesolowski
Coordinator: Niko Hook
Art Director: Gonzalo Miranda
Design: Gonzalo Miranda, Joseph Recoskie, Leonardo Bortolussi
Icon Modeler: Flavio Diniz
Animation: Joseph Recoskie
Jr. Houdini: Yu Fujishiro
Lighting / rendering: Brad Husband, Joseph Recoskie
Compositing: Brad's husband, Astrid Cardenes
Poster design: Joseph Recoskie

Music / Sound Design: Zelig Sound

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