Katy Perry's Smile from Nathan Love
Midweek Motivations Katyperry Smile.jpg

Katy Perry has a video for her song smile that came out this summer. It has tons of amazing 3D character animation of dancing clowns in a circus. The team recorded and animated the video using a remote / cloud workflow during the pandemic. Be sure to check out some of the interviews below to learn more about how they achieved such a feat in 6 weeks!

Artist behind the Katy Perry smile video and interviews

Smaile was directed by Matthew Cullen and London Alley, who are responsible for many of Katy's videos, including California Girls and Part of Me. Joe Burrascano of Nathan Love was the animation director for the video. He used a massive crew for animation. Pedro Conti, CG supervisor and artist at Smile, used Autodesk 3ds Max and Chaos Group V-Ray for 3ds Max.

Little Zoo Studio took care of the animation direction, monitoring, character animation preview and layout. Hoody FX handled the VFX.

For a full list of credits, see Stash Media.

The video: Katy Perry – smile

Nathan loves Instagram

There are so many great examples and information about the footage on Nathan Love's Instagram. You can also follow Pedro Conti; Little Zoo Studio, animation; and Tim Probert who made the artwork.

See this post on Instagram

And now to the climax of our film, the SPIDORA sequence! Here #katyperry defeats the mega-boss and ultimately wins the game. Much thought, planning, and trial and error went into this dramatic conclusion in order to make it as satisfactory as possible. For LIGHTING, we discussed our favorite references to film noir and horror to ensure that our hero looks as beautiful as possible despite his adversity, and that our villain looks just as menacing and larger than life. Then we worked to make the two lighting scenarios complement each other when the characters are seen together. For DESIGN, everything is in the details … From the specific spiral construction of Spidora's Web, to the layout of the set, to Spidora itself, every decision was made to improve the level of storytelling during each shot. Spidora was inspired by the classic side scenes of the same name, as well as their exaggerated proportions and threatening appeal. For Spidora's RIG, we had to make sure that not only could she throw multiple sticky nets to catch her prey, but that she also wrapped it around her wrists as she wrapped it. Always the calm center of our storms, rigging supervisor Rijah Kazuo took on the challenge and delivered an elegant, animation-friendly solution. In ANIMATION we used cameras, staging and performance to create as much drama as possible – create tension through timing and keep our audience in the dark until the villain’s dramatic defeat. Much care and effort was put into choreographing Katy's fall and capture in Spidora's webs, and that attention to detail continued with Spidora's arms twisted as she slowly unrolled her prey. And of course, no big moment in the EFFECTS department is over without the 11-hour help of our go-to-effects guru @joshclos. In literally two working days, Josh conjured up an amazingly dramatic explosion fit for the queen of pop – a dazzling display of sparkling confetti that turned a spooky scene into a feast 🎉 #spidora #digitalsculpting #characterdesigner #filmnoir #horrorcinema #giantspider #disneyvillain #megaboss #bosslevel #houdinifx #animatedmusicvideo

A post shared by Nathan Love (@nathanloveofficial) on Aug 25, 2020 at 12:13 pm PDT

Katy Perry – smile

Katy gives a look behind the scenes of the video. This isn't about the 3D animation, but it's interesting nonetheless.

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