It is generally accepted in the film industry that film review platforms have a significant impact on the success of a title. Such feedback can also influence the future creations of independent filmmakers. Despite the negative perceptions that surround the evaluation aspect of large-screen entertainment, its very essence revolves around providing thought-provoking insights. So let's look at the positive elements of film reviews.
The impact of ratings
According to a Forbes report, the global entertainment market reached a record GBP 78.78 billion in 2019. Interestingly, this shows that despite the emergence of rating sites like IMDb and Rotten Tomatoes, the sector continues to reach unprecedented levels. While much of this contemporary success is due to the popularity of streaming platforms, the positive effects of movie reviews shouldn't be ignored.
Interestingly, and contrary to popular belief, negative reviews can in some ways be an essential part of future-oriented publications on the market. This can be seen in criticism-proof films, because despite their inability to captivate reviewers, they achieve worldwide success. For this reason, there is a belief that the film industry has entered a post-criticism era. Due to the increasing popularity of streaming platforms, the film viewer has now been given the opportunity to check. This development, in turn, enables manufacturing companies to measure a broader response to their titles than to the opinions of an individual.
In addition, evaluations can prove to be extremely advantageous from the perspective of the beholder. Given the average film length between 90 and 120 minutes, according to Quora, reviews are ultimately a time-saving tool with which viewers can determine whether it is worth investing in a film.
How are they approached in other industries?
In today's society, film reviews typically play two basic roles, according to Springer Link. In addition to predicting the potential success of a title, they may play an even more important role in actively influencing consumer decisions in their selection process. Although this has changed somewhat with video streaming platforms, written reviews still help to provide insight. Given that gene references are of course unique for every viewer, online reviews can positively lead the viewer to a new publication.
In comparison, this process is also evident in the video game industry, albeit in a different format. For example, websites like Games Radar and Metacritic use point scoring systems instead to generalize a game's predicted attractiveness. However, unlike the genre, the above platforms allow users to browse through consoles, which affects the device-based decision-making process.
On the other hand, rating platforms in the online casino industry are perceived positively by the population of the sector. While websites like Casino Hacks opt for a number-based approach to reviewing the latest operators, their feedback revolves around meeting the needs of their target audience. Unlike in films where criticism is usually offered by comparison, casino hacks take into account the bonuses, game libraries, jackpots and visuals of contemporary operators like ComeOn! and Genesis on an independent basis.
Negative connotations, but positive implications
Although film reviews can hinder the success of films, their existence is ultimately undoubtedly beneficial to the industry. Although their negative perception will only change over time, the advent of streaming services has drastically revolutionized the already existing nature of film criticism and given more power to domestic film viewers.