EVP of Content Acquisitions for TNT, TBS, truTV, HBO & HBO MAX Michael Quigley appears at the HBO Max Executive Sessions panel during the HBO TCA 2020 Winter Press Tour at the Langham Huntington on Wednesday, Jan. 15, 2020, in Pasadena, Calif. (Photo by Willy Sanjuan/Invision/AP)
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Several executives from leading streaming services and television stations will participate in the upcoming virtual event.

Michael Quigley, executive vice president of content acquisitions for the recently launched HBO Max, will deliver the keynote address at the upcoming NATPE Streaming Plus event in September.

The upcoming NATPE Streaming Plus event will take place virtually from September 14th to 17th. The focus of the specialist event will be the changes in the streaming industry and the direction of the market in the coming months and years. Single sign-up costs $ 99.

NATPE is also highlighting the advertising industry and the upcoming event will include a panel with Marianne Gambelli, President of Promotional Sales at FOX Corporation, Matt Sweeny, Chief Investment Officer of GroupM USA, and Steve Mandela, President of Promotional Sales at Univision. The trio will discuss the market situation and the future for both ad-supported streaming platforms and traditional television.

Quigley was one of WarnerMedia's public faces at HBO Max. Before that, he was with Kevin Rile, HBO Max's chief content officer, and Sarah Aubrey, director of original content, during a 40-minute Q&A session on the streaming service by WarnerMedia seen during the Television Critics Associaiton 2020 Winter Press Tour.

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HBO Max was launched in late May and was recognized by IndieWire as one of the most competitive platforms in the streaming market for its large number of popular films and TV shows, including the entire HBO library "Friends", "The Big Bang Theory". and a variety of "Superman", "Batman" and other DC Comics titles.

Panelists from streamers and networks such as Netflix, CBS All Access and Starz participated in the first NATPE Streaming Plus event and discussed topics ranging from streaming monetization to the increasing competitiveness of the streaming market. This event happened in June 2019, a significantly different time in the entertainment industry – – and not just because of Hollywood's ongoing production problems. At the time, details of the streaming services released since then, such as Disney +, Apple TV +, HBO Max, and Peacock, were poor, although industry leaders understood that the streaming market was becoming more competitive than ever.

NATPE Streaming Plus was originally scheduled to take place in Los Angeles, but had to go virtual due to the ongoing coronavirus pandemic.

“As the central event of our recently launched NATPE virtual platform, we are pleased to announce that the second edition of NATPE Streaming Plus will be fully virtual and will include more than four full days of industry leader sessions that are now an expanded global company are available to the public, ”said NATPE President and CEO JP Bommel, in a statement.

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