NBCUniversal's Peacock streaming service, launched in July, will soon be available on the popular connected TV.
Peacock, the streaming service recently launched by NBCUniversal, will be available on Roku in the near future.
The two companies reached an agreement Friday afternoon, hours after reports surfaced that dozens of other NBCUniversal apps would be removed from Roku over the weekend due to the stalled Peacock negotiations. A Roku spokesperson stated that as part of the deal to bring Peacock to Roku, these apps would continue to be accessible. A specific date for the availability of Peacock's Roku has not been specified by either company.
"We're excited to see Roku realize the value of bringing NBCUniversal's incredible family of apps and programs, including Peacock, to all users across the country," an NBCUniversal spokesperson said in a statement. “More than 15 million people have signed up for Peacock since its national launch in July, and we are thrilled that millions more can now access and enjoy Peacock and other NBCUniversal apps on their favorite Roku devices. Roku's incredible reach will not only help us ensure that Peacock is available to our fans wherever they consume video, but will also continue to build NBCUniversal's unrivaled digital presence across platforms. "
Roku and Amazon Fire TV are the two most popular products in the networked television market – research firm Parks Associates estimated they control around 70 percent of the networked television market in a 2019 study – and Peacock's lack of availability on these platforms led to one Loss at startup on a significant number of potential customers. Peacock is still not available on Fire TV. HBO Max, WarnerMedia's streaming service launched in May, is still not available on either connected TV.
"We're delighted to have an agreement with Comcast that brings Peacock to Roku customers and maintains access to NBCU's TV Everywhere apps," a Roku spokesman said in a statement. "We look forward to bringing these new options to consumers as part of an expanded mutually beneficial relationship between our companies that includes adding NBC content to The Roku Channel and building a meaningful advertising partnership."
IndieWire reported in August that the unavailability of Peacock and HBO Max on Roku and Fire TV was focused on issues like controlling user data and ad inventory. The terms of NBCUniversal's new Roku deal were not disclosed.