Nike China Dear Kobe commercial
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Posted on Friday, September 4, 2020 Leave a comment

Department head Francois Rousselet and the math animation team in Paris mix live action with inky animation in this homage to Glen Keane's Oscar-winning animated short film "Dear Basketball" for Nike China about Wieden + Kennedy Shanghai.

Mathematic EP / owner Guillaume Marien: “When we started this project, we knew that we had to be very careful when defining the animation style and effects. The spot is a poignant reminder of the life of Kobe Bryant, and we knew it would be seen by millions of fans around the world.

“Mathematic designed the animation with ink blots that transform into characters, props, and environments to reflect and symbolize memories and Chinese tradition.

“Designers rotoscoped the line animation over live action footage and traced Bryant's face and background environments to give the spot a handcrafted flair and a fresh aesthetic.

"To express more depth and emotion in the line animation, the Mathematic team added shadows and details that mirrored the original material and further captured Bryant's likeness."

Watch the video:

Nike China Dear Kobe Commercial | STASH MAGAZINE

Nike China Dear Kobe Commercial | STASH MAGAZINE

Nike China Dear Kobe Commercial | STASH MAGAZINE

Nike China Dear Kobe Commercial | STASH MAGAZINE

Nike China Dear Kobe Commercial | STASH MAGAZINE

Client: Nike China
VP Marketing Greater China: Steve Tsoi
Senior Creative Director: Simon Lee
Senior Director Brand Communication: Che Lin
Nike GC Creative Strategy Director: Michael Chien
Assistant to the creative strategist: Yuling Yao
Senior Art Director: Lei Zhang
Senior Copywriter: Nokkia Wang
Copy manager: Jimmy Chen

Agency: Wieden + Kennedy, China
Executive Creative Director: Ian Toombs, Vivian Yong
Creative Directors: Jeff Fang, Matt Meszaros
Older Creatives: Josh King, Michael Mcguire
Art Director: Zhong How
Copywriter: Gem Xu
Executive producer: Bernice Wong
Executive producer: Fang Yuan
Head of Designer: Fish Ho
Designer: John Yao

Production: Division / The Pandemic Story
Executive Producer: Jules De Chateleux, Ay Wei Wong
Director: Francois Rousselet
Producer: Areta Mak
Line producer: Ser Ping Lee
Production manager: Zhang Ye
1st assistant director: Jo Chan
Stylist: Avivi Wang
Asst. Stylist: Ling Li
Art Director: Hsiao Shu Chang
Deputy Art Director: Kuan Li Huang
DOP: Li Dong Jun
Focus puller: Wang Jun Hui
Gaffer: Wang Jin Dong
Handle: Eric Xi
Casting: Ariel, Sun Yi Tong and Xu Chen Jie

Ink absorption
Directed by François Rousselet
Producer: Jules de Chateleux
Line producer: Lola Burelle
Illustrator: Yue Wu
Ink artist: Stéphane Levallois
Ink assistant: Arthur Sevestre
Dop: Amine Berrada
1st AC: Martin Robiquet
Photo assistant: Gabin Roux
Location manager: Michael Richez
Key handle: François Dupuis
Gaffer: Romain Mosti

Animation: Mathematical Paris
Executive producer: Guillaume Marien
Executive Creative Producer: Rebecca Rice
Illustrator: Yue Wu
Background illustrator / ink choreographer: Stéphane Levallois
Line producers: Nadège Moreau, Sebastián Eyherabide
Project leader: Emeric Samier
Main Animator: Bishoy Gendi
Animators: Hozen Britto, Peter Lowey, Reg Isaac, Chiara Sgatti, Pierre Rutz, Xavi Siria, Joe Cheng, Marianne Le Moigne, Adeline Jactat, Rémi Bastié, Chloé Hamon, Boris Belghiti, Clara Estable, Clemence Drion, David Bradshaw
Lead compositing: Daniel Rodrigues
Composers: Emeric Samier, Bertrand Avril, Arnaud Laplace, Vincent Ewald, Julien Michel, David Pelletier, Astrid Tessier
Main flame artist: Clément Germain
Flame artist: Hugo Aymerich, Greg Langlois

Contribution: MPC Shanghai / LA
Post Producer: Rachel Zhao, Sasha Pace
Shooting Supervisor: Barry Greaves
Colorist: Ricky Gausis, Nikola Stefanovic
Online artist: Eason Wu

Audio: Lime Studios
Executive producer: Susie Boyajan
Sound design: Rohan Young
Mixing: Joel Waters
Asst. Mix Engineer: Collin Thomas

Audio House: Hush Studios Shanghai
Executive Producer: Bonie Wu
Sound engineer: Eson Wang

Category: Advertising, Animation, Character Animation, Featured, Rotoskop Tags: Department, Francois Rousselet, Mathematics, MPC, Nike, The Pandemic Story, Wieden + Kennedy

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