ON
Featured Posts 84.jpg

Posted on Wednesday, September 30th, 2020 Leave a comment

The director of Studio AKA, Manddy Wyckens, elevates the cross-mountain adventures of the ultra trail running couple Katie Schide and Germain Grangier to a mythical status with extensive and stylized animated sequences for the Swiss sporting goods company ON.

Manddy Wyckens: “This project is an attempt to take on a live action mountaineering challenge and reinterpret it with additional magical elements that translate the danger, the hardships and the immense forces of nature in the game.

“We have also created a very minimal design, a palette in shades of blue and a huge landscape to immerse the viewer in the atmosphere of the mountain.

“The background design in the Swiss and French Alps is reminiscent of stylish travel posters from the 1920s. The style is elegant and visually breathtaking at the same time, restrained and flowing. The performances are animated by hand in TV Paint and After Effects.

"All of this was done keeping in mind that these landscapes would be huge – and populated with literal giants too."

Watch the full brand movie:

ON Taming Giants commercial by Studio AKA | STASH MAGAZINE

ON Taming Giants commercial by Studio AKA | STASH MAGAZINE

ON Taming Giants commercial by Studio AKA | STASH MAGAZINE

ON Taming Giants commercial by Studio AKA | STASH MAGAZINE

Client: A

Agency: Brother & Son

Production: Studio AKA
Director: Manddy Wyckens
Designer / Illustrator: Manddy Wyckens
Animation producer: Sharon Titmarsh
Animation: Manddy Wyckens, Ludivine Berthouloux, Lea Justum and Michelle Chan
After Effects / Compositing: Ignatz Johnson-Higham
Editor: Nic Gill

LEAVE A REPLY

Please enter your comment!
Please enter your name here