It started as a mysterious tweet, but now it's official: the Panasonic full-screen LUMIX S5 is on the way. Here's what you need to know:
A few months ago, many weren't sure what the future of camera production would look like. Due to manufacturing issues, the stock models were sold out with no restocking date, and many announced and upcoming cameras were delayed and, of course, video and photo events stalled.
Then, one after the other, we saw new additions on the scene, like the much speculated Canon R5 and the Sony A7SIII (which apparently would never be released). Even Blackmagic came out of the woodworks to casually drop the Ursa Mini 12k.
There has been some speculation about a new full-frame model at the front of Panasonic that could further cement the company's commitment to its full-frame L-assembly line. Even so, no one had officially seen or heard of the new model until yesterday morning.
A Twitter user – Nokishita_c – who routinely breaks camera rumors tweeted a teaser picture of the S5. And then, early in the morning, Panasonic made it official with a brief press release:
A new full-frame LUMIX mirrorless camera that will be unveiled at the online launch event
Panasonic is pleased to announce that they will be holding an online launch event for the new LUMIX S5 full frame mirrorless camera. It will be revealed on this page on Wednesday, September 2, 2020 at 14:00 UTC.
Panasonic strives to meet the passionate demands of all developers with its LUMIX brand, and the new LUMIX S5 is one of the embodiment of that commitment. More information will be added and updated here and on the official Instagram account @lumix.
That's it. Nothing more, nothing less.
Now the fun (or boring) part is trying to figure out where this model fits in the S1 line. Will it replace the S1 models or will it be offered as a cheaper alternative? If so, it could be the cheapest full-frame mirrorless camera on the market from 2019-2020.
Right now the S1 line sits like this.
- S1H – video first – $ 3999
- S1R – photo first – $ 3699
- S1 – Mixture of Video and Photo – $ 2499
Will the S1H continue to be Panasonic Lumix's top draw?
Will the S5 be released as a lower-priced full-frame camera within Lumix's full-frame line or will it outperform the S1 line overall so it doesn't clash with a series that is performing well?
While we're unable to report rumors, the same Twitter user who broke the teaser picture yesterday also posted the proposed spec sheet for the S5. It looks like it's a smaller model, but it does take over many of the S1's most important video features. Perhaps a model for videographers looking to expand their Lumix L-mount arsenal, but one that doesn't have that much form factor and can be used in more difficult circumstances.
Currently this datasheet is not confirmed and until then we will leave it as a rumor. However, you can be sure that we will be reporting on the S5 on September 2nd.
And hey, before you try to save the teaser image and turn up the brightness, I've already tried. No secrets to be found.