PlayStation 5
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Posted on Friday, August 21, 2020 Leave a comment

London-based VFX Force Time Based Arts is adding impressive visual muscle to the global launching point for PlayStation 5 – promoting their DualSense wireless controller and 3D audio – directed by Dan DiFelice of Biscuit via adam & eveDDB.

Mary Yee, Vice President for Global Marketing: “Back in June we introduced PlayStation 5 and our new global slogan“ Play Has No Limits ”, an expression of the PlayStation brand and our spirit. We are committed to players around the world to continue to fight against borders and reset expectations of what is possible.

"Today we are proud to launch our first global spot for PlayStation 5 under this motto, showcasing the sensory experiences that immerse you deeper in the game made possible by the DualSense wireless controller and highlight the gaming experience which is available on PlayStation 5. "

PlayStation 5 Play knows no borders | STASH MAGAZINE

PlayStation 5 Play knows no borders | STASH MAGAZINE

PlayStation 5 Play knows no borders | STASH MAGAZINE

PlayStation 5 Play knows no borders | STASH MAGAZINE

Client: Sony Interactive Entertainment

Agency: adam & eveDDB
CCO: Richard Brim
ECD: Ant Nelson, Mike Sutherland
Creative: Clarissa Dale, John Trainer-Tobin
Producer: Nikki Cramphorn, Jack Bayley
Assistant director: Clio McLeary
Designer: Rhys Martin

Production: Biscuit Filmworks
Director: Dan DiFelice
Producer: Cathy Green
MD / EP: Rupert Reynolds-MacLean
PM: Gabija Lauce

VFX / Post: Time-Based Art
Producer: Chris Aliano
VFX Supervisor: Francois Roisin, James Allen
Colorist: Lewis Crossfield
2D artists: Sheldon Gardner, Manolo Perez, Stephen Grasso, Luke Todd, Leo Weston, Adam Paterson, Matt Shires, Bernardo Varela, Grant White, Will Robinson, Linda Cieniawska, Jiyoung Lee
3D artists: Mike Battcock, Federico Vanone, Sam Osborne, Zoé Sottiaux, Walter How, Emma Malric, Tim Philips, Nick Smalley, Chris Wood, Ben Cantor, Patrick Harboun, Ihor Obukhobvskhi, Fed Guzzardo, Nigel Timms, Oscar Diez, Ian Baird Joffrey Zeitouni, Magali Barbe, Francesco Ferraresi, Steve Dato, Sebastian Mayer, Robert Kolbeins, Tony Alamo, Pavel Mamichev, Abner Marin, Thanos Topouzis, Tom Di Stasio, Michael Hunault, Felix Chan, François Pons, Julien Fradin, Mattias Lullini, Thomas Brockmann, Stuart Turnbull and Vincent Thomas

Edit: Trim
Editor: Paul Hardcastle

Audio contribution: String & Tins

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