Sony teases the latest alpha.
On a day when Canon and Sony are trying to strengthen each other, Sony has started a countdown to the next product, a "new concept," which will be announced on September 14 at 9:00 pm ET / 6:00 pm PT.
Little is known about what the concept might look like, but rumor has it that it is the Sony a7C, an entry-level, 24-megapixel mirrorless model that is similar to the a7S III.
Be sure to mark your calendars for the event, which opens in six days. What do you think is being announced? Rattle off in the comments below.