The-Artery Signs Director and Interactive Artist Uri Schutzer
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Posted on Wednesday, October 7th, 2020 Leave a comment

From the publication:

Following the recent inclusion of the directorial duo RAY SISTERS, the multi-award-winning creative company The-Artery is expanding its list of designers, technologists and storytellers by hiring director and interactive artist Uri Schutzer for international representation.

With an extensive background of advertising, music videos, interactive experiences and much more, Schutzer offers a contemporary, cinematic film style that is characterized by an artful eye, skillful camera movements and special effects. His approach in the mixed reality space combines AR / VR projections and games with live performances. "I love exploring new tools and platforms both on set and during post-production, and finding innovative ways to capture magical moments while storytelling," explains Schutzer. “Storytelling is the most important thing, especially when it comes to interactive experiences. When branching images flow naturally with the rest of the narrative content, an amazing engagement with the audience ensues. "

“Uri combines a fashionable style with the latest technology and beauty with performance. Such unique combinations form the basis of The-Artery. After we worked on the CG music video & # 39; Chosen & # 39; We had the feeling that we had to cultivate this relationship for greater lengths, ”says The Artery founder and Executive Creative Director Vico Sharabani.

Schuzter has been named "one of the six best-known commercial directors" by Globes and has received Effie, Promax and ABBY awards. He has commercials for some of the world's leading companies such as Coca-Cola, Unilever, Orange, Nestle and a wide range of fashion and cosmetic brands. His most notable pieces include the impressive “SDG Dome” and “SGD VR Experience” for PwC and the United Nations, as well as the interactive music video “Keep Your Head Up” for the well-known singer and songwriter Andy Grammer. The latter received the “Most Innovative Music Video” from MTV's OMAs. Most recently, he directed the music video “Chosen” for YouTube sensation, internet rock band The Living Tombstone (which was brought to life entirely through CG along with motion capture elements) and spoke for as a panelist during New York Retail Innovation Week PSFK's Future of Retail Conference.

It was introduced to Sharabani a few years ago when he first moved to New York. Schutzer: “Vico and I clicked immediately because we both had the same passion and taste for high-end aesthetics, film and innovation. I was impressed with the execution of his team and we looked for the right opportunity to work together. During the difficult days of quarantine, our chance came unexpectedly in the form of a music video for The Living Tombstone. We had a very collaborative dynamic and couldn't be more proud of the final compositions! I look forward to our next projects in the US and abroad. "

The-Artery General Manager and Executive Producer Deborah Sullivan added, “We knew we were looking for an artist who would not only follow our virtual production pipeline but also come up with new ideas as there is always room for improvement. Uri will undoubtedly take on this role and we can't wait for him to bring his interactive sensibilities to our creative endeavors to come. I am absolutely thrilled to have him join the The-Artery family. "

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