Let's take a look at some stunning explanatory video statistics –
– 90% of users say that watching an explanatory video about a product helps them make a decision.
– According to ComScore, 64% of users are more likely to buy a product online after watching a video about it.
– According to Invodo, 92% of mobile video consumers share the videos they watch with others.
– Unruly suggests that enjoying video ads increases intent to buy by 97% and brand association by a whopping 139%!
These statistics shed light on the importance of explainer videos and how they must be part of your marketing plan if you want to improve your business game!
Explanatory videos are therefore a key factor in promoting a company's products and services. They are also an essential tool for adequate brand visibility and to increase your customer base by leaving strong impressions on the target group. So if you want to create an excellent explainer video, there are two important methods to consider: storyboarding and video editing.
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What is storyboarding?
A storyboard is a graphic representation of the development of an explanatory video – scene by scene or recording for recording. Illustrating each shot of an explanatory video using pictures, standstills, colorful sketches, drawings or another form of visual representation is called storyboarding.
In other words, a storyboard is a roadmap to an explanatory video.
A storyboard can also include notes and written descriptions of a particular shot or different scenes to show what exactly will happen in the explanatory video. You can use this visual flowchart to plan your explanatory video in a more detailed and organized way.
Why do you need a storyboard and how does it help in the production of explanatory videos?
Creating a storyboard is one of the most important steps in creating an explanatory video. Even if it seems like a small and tentative step, it cannot be ignored. A storyboard forms the basis for your entire explanatory video and plays a central role in the creation of explanatory videos. Here are the reasons why it is important to have a storyboard:
1. Effective presentation and communication of ideas
A storyboard is a great way to share your vision, thoughts and ideas for an explanatory video. Storyboards are visual aids and therefore a great and practical tool for presenting ideas. Without a storyboard, the explanation of the concept behind an explanatory video would often be accompanied by a communication gap due to a lack of visualization. This creates room for doubt and inefficiency in video production. Storyboarding avoids this by showing exactly what would happen in a video, which makes understanding easier.
2. Simpler and better organized video production
Because a storyboard painstakingly depicts the explanatory video, it is better planned, and therefore the process of video production is better organized. A storyboard would give an idea of what needs to be done where and in a comprehensive manner.
3. Time saving
Even if creating a storyboard for an explanatory video seems time-consuming at first glance, it is a time-saving process in the long run. A proper storyboard would make the video creation and production process run smoothly and also save time in video editing.
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What is video editing?
Video editing modifies, adds, removes, or rearranges certain video recordings to create a new or different video. Video editing also includes processes such as creating a transition between video clips, adding and mixing sound and audio clips to the video, making color corrections, applying filters, and other improvements.
Why is video editing necessary when creating explanatory videos?
Throughout the video production process, there may be many cases in which new requirements arise or certain changes to the explanatory video content have to be made or certain recordings have to be rearranged or audio clips added and edited. An explanatory video may require cuts to meet the requirements of a specified period of time. All of this can be done with video editing.
Why should you hire professionals for your Explainer video production?
Designing, planning, creating, and producing an explanatory video involves a series of extensive phases. While you can do this yourself, it is often time-consuming and requires expertise and experience in video production. In order to save time and resources and at the same time compile an innovative and profitable explanatory video, it is recommended to contact professional video producers. Here's why you should hire professionals for your explainer videos:
Professional video producers already have all the resources and equipment required to explain video production. From cameras to software, professionals have advanced resources that can deliver high-standard results.
2. Time-saving and inexpensive
Hiring professionals can save both time and money. Professionals can work on a fixed budget set by your company and optimize the videos accordingly.
At Toolbox we offer professional explanatory video production services. We understand the requirements, the audience and the budget of your company and create explanatory videos that are ideal for everyone. To learn more about our explanatory video services, contact us or visit https://www.toolbox-studio.com/.