The Vanity Delivers
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Posted on Sunday, October 11th, 2020 Leave a comment

The Vanity VFX crew is helping Scouts Honor Directors Mark Zibert and Brent Foster evoke a range of powerful emotions in this low-key but spectacular location that highlights the Bravery Bead program at SickKids Hospital in Toronto.

From SickKids: “The Bravery Bead Program allows children to collect a different bead for each procedure or event while they come to the hospital for treatment.

“The goal of the program is to create a necklace of multicolored pearls that represent the unique and special journey of a particular child, and something that they are proud of and want to share with family and friends.

"Pearls are not given as rewards, incentives or pick-me-ups, but are earned and represent each child's individual story through treatment.

“Pearls are tailored to each condition and the types of treatments and milestones that would be represented in each condition. Examples of this include pearls, which represent everything from fingertips and blood tests to lumbar punctures, organ transplants, and open heart surgery. "

Sick children's pearls commercial | STASH MAGAZINE

Sick children's pearls commercial | STASH MAGAZINE

Sick children's pearls commercial | STASH MAGAZINE

Sick children's pearls commercial | STASH MAGAZINE

Sick children's pearls commercial | STASH MAGAZINE

CLIENT: Sick children

Agency: Cossette
CD: Jake Bundock⁠
Senior copywriter: Kay Benedek⁠
Producer: Haley Stefan

Production: Scouts Honor
Directed by Mark Zibert, Brent Foster
Producer: Rita Popielax, Simon Dragland
Production coordinator: Chelsea Strachan
DOP: Eric Kaskens, Mark Zibert

VFX / Post: The vanity
VFX artists: Sean Cochrane, Andrew Farlow

Edit: Married to giants
Editor: Raj Ramnauth

Color: Alter Ego⁠
Colorist: Wade Odlum

Music: Nirvana “Heart-Shaped Box”

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