Top visualization studio The third floor has now opened a Soho studio in the heart of Fitzrovia, a stone's throw from their first office on Berners Street. The move completes the separation of the studio from the Framestore. The company's new “bright and peculiar” room is intended to reflect its culture and its motto of being founded “by artists for artists”. The London studio includes state-of-the-art setups and technologies that bring ideas together in the virtual world, alongside hand-drawn wall art of characters from projects in the company's large factory.
"This is an exciting time for The Third Floor," said Tim Keene, General Manager of The Third Floor London. “As the film industry is recovering after an uncertain year, we are on site to offer productions secure solutions as soon as they are back on set. The summer shutdown has given us welcome time to refine our tools and reflect on our ambitions for the future, especially now that we are proud of our own unity. The third floor has always been about our artists and supervisors and the high-profile work we produce, and our team is as strong as ever. "
The company also announced that the virtual production space at Pinewood Studios has also reopened. The company has focused on innovative advances in virtual location search, set planning, on-set visualization, and other areas that will help enable virtual-based practices for future production.
The Third Floor London's upcoming releases include: A Boy Called Christmas, The Eternals, Jingle Jangle, Shadow and Bone, Untitled Guerrilla Games and Monkey King.
Source: the third floor
Dan Sarto is the Editor and Editor-in-Chief of Animation World Network.