2020 was one of the most difficult years in the history of cinema. Travel restrictions and social distancing have resulted in hundreds of productions, large and small, suddenly having to stop filming early in the year. In fact, it had a huge impact on the films that have already been completed but are slated to be released this year. Some, like Disney's remake of Mulan, have skipped release in theaters and are instantly available on streaming sites like Disney Plus for an additional charge. Others, like the new James Bond movie, have been postponed until more people can sit together in a movie theater to make sure it turns into a profit. All of these things mean that it was really difficult for any cinema to be able to afford to stay open. While customers don't come in the usual high numbers, there are three ways that every cinema can increase its profits in the meantime.
Reduce your overhead costs
While many people think that the cost of paying film producers to show the film would be the largest cost of a movie theater, this is not always the case. To accommodate a number of people in front of a large number of large screens, movie theaters simply need a fairly large building in which to work. With these tall buildings come big bills where things like electricity, heating, and even water add huge bucks to the monthly expenses of any movie theater. While you can't significantly reduce the amount of electricity needed to power a projector or the amount of water used to flush toilets, you can cut the amount of money you pay for these services. For example if you use the Utility Bidder website to Compare water prices for businesses You can find the cheapest deal for your venue with other companies.
Sell these snacks
One of the highest earners in the cinema does not sell tickets and sells the snacks at the concession stands. Traditionally, stalls like this have offered popcorn alongside the same candy and carbonated drinks that you can find in any supermarket. This often leads to a lot of people buying their snacks before going to the movies as they can buy them same products at a lower price. To avoid this, try to avoid snacks that are not widely available elsewhere. Work with local food and beverage vendors to stock high quality, locally made products instead of the big private labels and attract more people to buy from you.
Use special events
More and more people are visiting their cinemas to watch other things than movies. For example, the national theater Now they are regularly streaming some of their most popular plays in cinemas across the country for more people to enjoy. Many cinemas also host other events like question and answer sessions with directors, actors, and even writers. While fewer films need to be shown, you should consider hosting more of these alternative events.
About Lucy Johnson
Lucy is a passionate follower of fashion and beauty trends and a full-time freelance health, fitness, and beauty writer. With great attention to detail, she always stays one step ahead of the latest trends in order to share them with the world.