TurboSquid introduces Kraken Pro – fxguide

TurboSquid launched Kraken Pro, a turnkey version of its 3D asset manager that enables content teams to organize thousands of models through the cloud. With a quick search and highly visual interface, Kraken wants to provide an easy way to sort and work with libraries of assets so that production teams have a clear view of what they have and where to find them.

Octopus is immediately available. Pricing starts at $ 599 for up to 10,000 models and 50 users. Volume discounts are also available for larger studios. TurboSquid is a leader in sharing 3D content. The company was founded 20 years ago and serves a community of over four million artists and 70,000 model makers from industries such as film and television, games, media, advertising, architecture and others. TurboSquid is headquartered in New Orleans, Louisiana.

"The same technology we use to organize 800,000 models in our 3D marketplace is now available to anyone working with 3D," said Matt Wisdom, CEO of TurboSquid. “2D asset managers are widely used, but have problems with the requirements of 3D. Kraken gives teams access to something specifically designed for the 3D workflow. "

To make the transition process more effective, Kraken Pro uses an AI sorting tool that can be used to automatically organize and mark large model libraries for teams. Users can easily access their models from the hard drive or the cloud. The AI ​​tool generates categories, keywords, tags and preview renderings during the import process. The most common applications such as Autodesk 3ds Max and Maya are currently supported. Support for Cinema 4D and other formats coming soon.

StemCell now works with 12 file formats and applications

The new service builds on other TurboSquid advances in recent years, e.g. B. StemCell 3D, the company's model standardization product, allows artists to create a model in their preferred format, upload to TurboSquid's servers, and get conversions to many other formats, including major game engines such as UE4 or Unity. Under the hood, StemCell consists of an engine for standardizing models into a format with clean geometry, texture-based materials with standard mirror and PBR workflows. "Their PBR-based approach to material conversions fits very well with the modern texture workflows that we support and that have been adopted by tens of thousands of Substance Designer & Painter users," said Sébastien Deguy, founder and CEO of Alle Algorithmic. StemCell is currently compatible with 12 common file formats, most recently with Arnold and USDZ support. The 3D standardization of large libraries of PBR-based models for 3dMax and Maya artists, especially when artists have to work between platforms, is the key to modern production pipelines. Animation and effects teams must increasingly integrate into marketing, merchandising, advertising and / or real-time asset sharing requirements. However, creating a reliable asset management system with intelligent metadata and searches requires AI-based model processing.

StemCell supports Arnold & USDZ's support for UE4 and Unity and helps with AR and other model reuses

The octopus database project was originally developed as a custom platform for big box brands and other large retailers. After the launch, various studios turned to TurboSquid to get a turnkey version to replace the proprietary stop-gap systems that caused delays and annoyed artists. These studios are now finding that they can easily access their assets, reducing the need to search for or waste time archiving lost models. Kraken makes it easy to distribute to a variety of cloud services such as Google Drive, Dropbox, Box and more.

"We gave them terabytes of models and they came back to us magically tagged, organized and categorized with metadata and clean thumbnails," said Carlos Cristerna, director of Neoscape and RadLab director. “Our 3D artists don't have time to worry about being librarians. You need to find content quickly. Kraken will help us with that. "

Kraken is backed by AWS protection, making content secure that is shared between internal and remote team members. When new assets are developed, they can be uploaded to the system and sorted by tagging. Kraken's filtering tools become more nuanced with the assignment of tags so that users can improve the search parameters with just a few clicks.


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