Posted on Thursday, October 29, 2020 Leave a comment
Rob Meyers, EP at Versus in New York: “We partnered with T-Brand Studios for the New York Times to tell the current story of Emergent BioSolutions and its therapeutic vaccines against hyperimmune globulin in a music-controlled animated short film.
“Orchestra inspiration from Peter and the Wolf Op. 67 the story is presented as a symphony that includes characters identified by specific musical instruments and haunting dancing, flying images.
“Audiences have a clear and memorable understanding of how Emergent BioSolutions hyperimmunotherapy can work in treating infections as complex as COVID-19.
"For the music, Versus, in collaboration with Singing Serpent, composed an original musical symphony that runs parallel to the process of vaccine research and development as it moves through complex staging, into mass production, and through delivery to the public."
Client: Emergent BioSolutions
Agency: The New York Times T-Brand Studios
Executive Producer: Rob Meyers
Executive Creative Director: Jusin Barnes
Designer / Animator: Ronn Lueng
Editor: Brian Sanford
Copywriter: Bex Schwartz
Music: Singing snake