Amazon Web Services, Inc. (AWS) just announced the groundbreaking VFX company Weta Digital goes all-in on AWS and uses the world's leading cloud to create a new workflow for cloud-based visual effects (VFX). This workflow encompasses a range of technologies for VFX artists to aid the studio's global expansion, accelerate critical parts of film production, and expand Weta Digital's New Zealand operations, allowing the artist team to collaborate on visual effects remotely.
Over the past 25 years, Weta has brought some of the most memorable worlds and characters in the film to life, including Middle-earth and Gollum in New Line's trilogy, "The Lord of the Rings," and the Na & # 39; vi and the beautiful landscapes of Pandora in Avatar. Over the course of this multi-year contract, the studio will migrate most of its IT infrastructure to AWS to support a pipeline that includes 100 proprietary tools and its LED-level virtual production service that enables new worlds to begin. In addition, Weta Digital will use AWS to produce and render original content from the newly announced animation studio Weta Animated and serve it on its multi-year film roster.
Composited CGI generates an enormous amount of video and image files that place a strain on IT resources and require delicate load balancing measures to keep the production facilities at maximum capacity. By leveraging AWS's global infrastructure and services, including computing, storage, security, machine learning (ML), and analytics, Weta Digital can more efficiently distribute its workloads around the world, freeing up talent and resources, while maintaining flexibility Remotely render VFX scenes anywhere The creative staff is based. With the Amazon Elastic Compute Cloud (Amazon EC2), Weta Digital has expanded access to a wide range of specialized GPU (Graphics Processing Unit) instances in order to better integrate ML into the VFX creation process and to allow artists a lifelike and detailed representation of film creations.
Prem Akkaraju, CEO of Weta, said, “Weta Digital has been an innovator in the visual effects industry for decades. By adopting AWS's upscaled infrastructure, we can implement a proprietary cloud pipeline and scale our production globally to a higher level than ever before. Weta set up a remote collaboration workflow in March due to the pandemic to continue working on the Avatar sequels and other films seamlessly. With the power of AWS, we can now take that success to a global level.
Thanks to the practically unlimited computing capacity of AWS, we can give our artists the opportunity to work safely and securely where they want without technical restrictions. Additionally, the breadth and depth of AWS services will make it easier for us to test new ideas and technologies as we continue to push the boundaries of what is possible with visual effects today. AWS services like machine learning and data analytics help Weta get projects to life faster and more cheaply, and our customers will enjoy the fruits of Weta Digital's continuous innovation. "
"Weta Digital has won fans around the world with its innovative approach to combining technology and creativity to push the boundaries of visual effects in the film industry while bringing to life some of the most memorable characters in cinema," said Andy Jassy, CEO of AWS. “Weta Digital will
Rely on the unmatched portfolio of services from AWS to redefine the possibilities on the screen and to an extent previously impossible. By partnering with AWS, Weta Digital is reducing technological barriers to the film industry, strengthening its operations in New Zealand and around the world, and paving the way for moviegoers to immerse themselves in immersive new experiences. "
Weta Digital, based in Wellington, New Zealand, is the largest single-site VFX studio in the world, attracting artists from over 40 countries. They are among the most creative and ambitious artists, engineers and executives in the entertainment field. Her work received six Academy Awards for visual effects, ten Academy Sci-Tech Awards and six BAFTA Awards for visual effects, as well as 34 awards from the Visual Effects Society. Her groundbreaking, achievement-oriented cartoon characters from Gollum to Caesar and worlds from Middle-earth to Pandora are considered to be some of the best visual effects ever seen on screen.
To learn more about AWS, visit aws.amazon.com.
Dan Sarto is the Editor and Editor-in-Chief of Animation World Network.