Weta Digital is all-in with AWS to accelerate the pipeline by leveraging the power of the AWS cloud to create a new, cloud-based visual effects (VFX) workflow.
This workflow encompasses a range of technologies for VFX artists to aid the studio's global expansion, accelerate critical parts of film production, and expand Weta Digital's New Zealand operations, allowing the artist team to collaborate on visual effects remotely. Over the past 25 years, Weta Digital has brought a notable array of worlds and characters to life, including Middle-earth in New Line's trilogy The Lord of the Rings and the beautiful landscapes of Pandora in Avatar. Over the course of this multi-year contract, the studio will migrate most of its IT infrastructure to AWS to support a pipeline that includes 100 proprietary tools and its LED-level virtual production service that enables new worlds to begin. In addition, Weta Digital will use AWS to produce and render original content from the newly announced "Weta Animated" and deliver it on its multi-year film roster.
Visual effects images create a tremendous amount of video and image files that can drain IT resources and require careful load balancing to keep production facilities operating at maximum capacity. By leveraging AWS 'global infrastructure and services, including computing, storage, security, machine learning (ML) and analytics, Weta Digital can now more efficiently distribute its workloads around the world, freeing up artists and resources to continue breakthroughs Achieve visual effects and get the flexibility to remotely render VFX scenes wherever the creative collaborators are. Using the Amazon Elastic Compute Cloud (Amazon EC2), Weta Digital extends access to a wide range of specialized GPU instances to better integrate ML into the VFX creation process and enable artists to create more complex recordings.
Prem Akkaraju, CEO of Weta Digital
“Weta Digital has been an innovator in the visual effects industry for decades. By adopting AWS 'ultra-scale infrastructure, we can implement a proprietary cloud pipeline and scale our production globally to a higher level than ever before, ”said Prem Akkaraju, CEO of Weta Digital. “Weta set up a remote collaboration workflow in March due to the pandemic to continue working on the Avatar sequels and other films seamlessly. With the power of AWS, we can now take that success to a global level. Thanks to the practically unlimited computing capacity of AWS, we can give our artists the opportunity to work safely and securely where they want without technical restrictions. Additionally, the breadth and depth of AWS services will make it easier for us to test new ideas and technologies as we continue to push the boundaries of what is possible with visual effects today. AWS services like machine learning and data analytics help Weta get projects to life faster and more cheaply, and our customers will enjoy the fruits of Weta Digital's continuous innovation. "
Andy Jassy CEO of AWS
"Weta Digital has won fans around the world with its innovative approach to combining technology and creativity to push the boundaries of visual effects in the film industry while bringing to life some of the most memorable characters in cinema," said Andy Jassy, CEO of AWS. “Weta Digital will rely on the unmatched portfolio of services from AWS to redefine the possibilities on screen and to an extent previously impossible. By partnering with AWS, Weta Digital is reducing technological barriers to the film industry, strengthening its operations in New Zealand and around the world, and paving the way for moviegoers to immerse themselves in immersive new experiences. "