Perfect Pitch: What a Pitch Deck can do for your Indie Film Project
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"I have a great idea for a film" *

& # 39; Oh yes? & # 39;

"Yes, I wrote a brilliant script."

"Do you really? That's great. Yes, send it over, I'd love to read it. And I'll honestly have it on the pile, but a feature script is pretty long to read and I … "

You have the idea.

* If I had a pound every time someone told me that, I'd be investing in movies myself.

What is the place?

But you really have a great idea, a stunning script, maybe even the beginnings of a solid creative team. How can you avoid the noise and get the attention of filmmakers and investors?

Because no matter how awesome your script is, it doesn't matter. If nobody reads it, nobody will finance it.

Show, don't tell

We're talking about a lot of time-poor, hungry for ideas who work in a visual medium. You need a quick, visual way to communicate your idea, impress them with its uniqueness and originality (and advertising), and basically make it impossible for them to say no to you and your team.

You need a pitch deck.

What is a pitch deck?

A pitch deck is a short presentation document for your film that introduces the plot and world of the film, outlines who is already involved, and tells the reader what makes it special.

For indie filmmakers in particular, it should be short and sweet – generally no more than six pages or so – just enough to give a taste of your project and leave people hungry for more.

What should be in your pitch deck

Front page – Like a mini poster for your movie, this sets the tone for everything that's next.

overview – Include important information about your film, the logline, similar films and relevant backgrounds, e.g. B. the adaptation of a book or the development of an existing short film.

Summary – Pretty self explanatory! This is where you outline the events of the film from start to finish. A word too wise, forget about all the twists and turns of the plot so as not to spoil the film – your investors want the whole picture.

Mood board – This is not always used, but it is worth considering. It's a great way to demonstrate the visual feel you are aiming for.

talent – Bios for all the important talents connected to the project, whether producers, directors, actors or whoever. Showing who is already involved is a great way to build trust in the project by showing that people have already committed to it.

More than words

The sections above are a great blueprint for the basics of your pitch deck, but think of them as a structure made of bare bones. This is the first impression of your movie, and as such, it should feel like your movie.

High quality graphics, layouts and color palettes need to come together to present the world of your movie in a coherent, visually engaging and emotionally exciting way. A carefully designed pitch deck should feel like a journey through your history. It serves as the perfect primer for reading your script and ultimately for signing on the dotted line.

What can a pitch deck do for your film?

Do i need one

You can't take back a first impression. A bad impression always gives you something to work against, while a good impression leads you to success.

A great pitch deck not only sells your film, but also sells you as a professional to be taken seriously. It could make a difference between funding your films now and in the future.


About Adam Blakemore

Adam Blakemore is a graphic designer who specializes in design for film and theater. After working in the industry for over 13 years, he recently founded his own agency Strelka. His favorite projects included poster designs for Neill Blomkamp's Zygote and The Vanishing with Gerard Butler. He loves working with indie filmmakers and can give Raindance members a discount. Get in touch to discuss posters, logos, pitch decks, and other design needs.

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