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Sony has just announced the a7S III, a monster of a mirrorless camera that we can't wait to get our hands on.

What a long, strange journey it was. After Sony had played with our hearts for years and the object of our desire dangled in front of us, it was finally out of reach.

Sony announced the a7S III today. And it's wonderful. Watch the start video and we will deal with the technical data.

See, a short specification list:

  • 12.1 Exmor R CMOS sensor
  • 4K at 120p
  • 120p & 240p in Full HD
  • 10 bit internal recording
  • 4: 2: 2 color sampling
  • 409,600 ISO
  • 15+ stops of dynamic range

I think Sony really made it here, and I suspect many, many people (including me) will be buying this camera in the coming weeks and months. The a7S III will undoubtedly meet and exceed the needs of most users, and while it doesn't have the bells and whistles like the recently launched URSA 12K, it doesn't have the potentially unattainable price tag either.

Here's the full breakdown of Sony's new mirrorless powerhouse:

With the a7S III, Sony presents a brand new sensor, the Exmor R CMOS. The company has to say the following:

The new 12.1 megapixel full-screen Exmor RTM CMOS image sensor with backlighting offers important innovations in the areas of light collection, cabling and output optimization. These offer a lightning-fast double readout speed, excellent image quality across the entire sensitivity range, a wide dynamic range of 15 f-stops and a reduced rolling shutter. The sensor also offers phase detection AF in the focal plane.

It seems Sony has figured out what Canon couldn't do – a consumer-friendly, mirrorless case that can handle 4K at 120p with 10-bit internal functions in any recording format or frame rate at 4K or Full HD. While shooting with 4K in S-log3, the camera (apparently) has an impressive 15 levels of dynamic range. In addition, the camera can record at a 10-bit depth with 4: 2: 2 color sampling in any recording format.

And the hits keep coming back. Sony has managed to add another feature that can be found on many user wishlists: a swing-out, more user-friendly rear monitor. This will delight the vlogging and solo shooter crowd who don't want to fool around setting up an external monitor for quick recordings in the field.

There's also a "multi-interface" shoe holder that allows users to mount a microphone without a battery or cable, which is even more appealing to YouTubers and document types.

So after four years of unbearable anticipation, you have it. Was it worth the wait? I think so.

It is important that camera companies continue to advance the industry and give developers the opportunity to push the boundaries of what is possible. And from now on, Sony and Blackmagic Design seem to understand this better than the competition.

PRICE: $ 3498.00 – Reserve your Sony a7S III now.

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All pictures via Sony.

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